Empreendedorismo na moda: o papel do freelancer como agente de inovação
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Este estudo discute a importância do papel do freelancer no empreendedorismo na moda como um processo de inovação. Tem como pergunta norteadora de pesquisa: como a atuação dofreelancer pode impactar positivamente no empreendedorismo da moda? Para responder tal questão, especificamente se descreveram as vertentes atuais do empreendedorismo, discutiu-se o papel do freelancer no contexto atual como agente de inovação e relacionou-se o uso da tecnologia no desenvolvimento de coleção de moda como ferramenta para o profissional freelancer. Para alcançar estes objetivos foram realizadas: a pesquisa qualitativa e exploratória e um estudo de caso com uma empresa do ramo da moda, o Coleção.Moda. Os resultados apontaram que a atuação do profissional freelancer no ramo da moda, é uma oportunidade de trabalho promissora e se bem aproveitado pode ser benéfica tanto para o contratante quanto para o contratado, numa relação de interdependência, autonomia, flexibilidade e inovação para o desenvolvimento do trabalho.
This study discusses the importance of the role of the freelancer in trendy entrepreneurship as an innovation process. It has as a guiding research question: how can the performance of the freelancer positively impact on fashion entrepreneurship? To answers this question, specifically the current aspects of entrepreneurship were described, the role of the freelancer in the current context as an agent of innovation was discussed and the use of technology in the development of fashion collection as a tool for the freelance professional was related. To achieve these objectives, qualitative and exploratory research and a case study with a fashion company, the Collection, were carried out. Fashion. The results showed that the work of the freelance professional in the fashion industry is a promising job opportunity and if well used, it can be beneficial for both the contractor and the contractor, in a relationship of interdependence, autonomy, flexibility and innovation for the development of the job.
This study discusses the importance of the role of the freelancer in trendy entrepreneurship as an innovation process. It has as a guiding research question: how can the performance of the freelancer positively impact on fashion entrepreneurship? To answers this question, specifically the current aspects of entrepreneurship were described, the role of the freelancer in the current context as an agent of innovation was discussed and the use of technology in the development of fashion collection as a tool for the freelance professional was related. To achieve these objectives, qualitative and exploratory research and a case study with a fashion company, the Collection, were carried out. Fashion. The results showed that the work of the freelance professional in the fashion industry is a promising job opportunity and if well used, it can be beneficial for both the contractor and the contractor, in a relationship of interdependence, autonomy, flexibility and innovation for the development of the job.
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ROSA, Laura da Silva da. Empreendedorismo na moda: o papel do freelancer como agente de inovação. 2020. Trabalho de Conclusão de Curso (Superior de Tecnologia em Design de Moda) – Instituto Federal de Santa Catarina, Araranguá, 2020.